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2023 Dodge Lineup: How the Dodge Brand is Changing for the Future

2023 Dodge Lineup

The Dodge brand has long been synonymous with unapologetic American muscle. The Dodge 2023 Lineup continues to offer iconic performance models while expanding into the exciting world of electrified vehicles. Whether you’re a muscle car enthusiast or want to know what this automaker is up to, the 2023 Dodge Lineup has something for you.

Charger and Challenger: Bold Muscle Car Icons

The four-door Dodge Charger and two-door Challenger epitomize modern muscle. Available V8 engines deliver massive horsepower, ranging from nearly 300 ponies in the base V6 to over 800 horses in the supercharged Hellcat Redeye. The Charger and Challenger also offer commemorative “Last Call” special editions for 2023, marking the end of the line for these muscle cars as we know them. These include unique retro color options, badges, and styling details.

Look to the new Charger Shakedown and Challenger Swinger editions for maximum performance. The Shakedown boasts a 485-hp V8, black accents, and red interior details, while the Swinger packs a 392-cubic-inch V8 under the hood. These special models celebrate Dodge’s high-octane heritage.

Durango: Powerful Family SUV

With three rows of seating for up to seven people and available V6 or V8 engines under the hood, the Dodge Durango can haul the whole family while towing over 8,000 pounds. This year adds four fresh exterior colors to give buyers more ways to customize and personalize their rigs. This year, heated front seats and forward collision warnings also become standard equipment, improving comfort and safety at every model level.

Hornet: Dodge’s First-Ever Compact SUV

The newest addition to the Dodge lineup is the 2023 Hornet compact SUV. Sliding in under the Durango, the Hornet shares its underpinnings with the Alfa Romeo Tonale. Motivation comes from a 268-horsepower turbocharged four-cylinder engine paired with all-wheel-drive. Drivers everywhere are excited about Dodge’s first-ever compact SUV.

Tech-focused features provide modern convenience. A 10.3-inch touchscreen, wireless Apple CarPlay/Android Auto, digital cluster, and wireless charging pad come standard. Safety basics like automatic emergency braking and blind spot monitoring are also included. An available Track Pack adds performance flair with 20-inch wheels, Alcantara seats, and suspension upgrades.

The Future of the Dodge Brand

While the 2023 Dodge lineup is full of powerhouse vehicles, some spectacular options are coming in the future. While Dodge isn’t the first auto brand to commit to developing and releasing more eco-friendly vehicles, this brand is jumping into the pool and making a big splash.

In 2024, a 288-horsepower plug-in hybrid Hornet R/T model joins the lineup, delivering an estimated 30 miles of all-electric range. This electrified Hornet offers a glimpse into Dodge’s high-performance electric future.

The real jaw-dropper is the 2024 Dodge Charger EV. This two-door muscle car pays homage to the classic Charger in look, but that’s the only area this model resembles the past. The base-level model gets a 400-volt fully electric engine that delivers 455 horsepower. For those worried that a non-gas Charger won’t live up to the nameplate, the top-level 800-volt, dual-battery Banshee should change their minds.

Rumors around Dodge suggest that more electric muscle cars are in the pipeline, meaning Dodge is making serious changes for the future. So long as Dodge keeps producing high-thrill, muscular muscle cars, drivers should be satisfied, even if the fuel source changes.

Dodge Evolves Its Lineup While Honoring Its Legacy

The 2023 Dodge lineup showcases Dodge doing what it does best: offering bold, powerful, in-your-face vehicles. The Charger, Challenger, and Durango carry the brand’s muscle car heritage into the future. At the same time, the exciting new Hornet expands the lineup and prepares the world for fully electric rigs coming soon. Drivers longing for performance and attitude will find a perfect fit in the Dodge brand.

 

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