How Can Instagram Reels Benefit Your Dealership?

A new way to connect and engage with your audience through social media is Instagram Reels. This video-based process is growing in popularity.

You’ve got to connect with your audience where they are. More and more online users are finding the content they desire in video formats. Create some short videos that can engage and bring your customers to your page and keep your dealership in the front of their minds when it’s time for their next ride or service appointment. Here are some benefits of this new way to connect.

How Are You Building Brand Awareness?

Even if your dealership sells some of the most popular vehicles in the market, the brand you need to create is that of your dealership. What does your dealership team stand for? Do you provide a fun place to shop? Are there some special sales going on? How do you make it easier for customers to buy vehicles from your team? These are all important questions you should ask and answer in this new social media format. Let it be the tool you didn’t know you needed for your business.

Share Some of Your Current Content

You don’t have to reinvent the wheel with Instagram Reels. Instead, repurpose some of your video content to grab the attention of your viewers. These videos are only 15 seconds long, which makes them quick, impactful, and easy to consume. Add some cool effects and a soundtrack to the video and send it out to the masses. Your viewers can give you the desired feedback and let you know if your videos are effective.

Build More Trust With These Short Videos

Sometimes, the best way to engage with a customer base is to allow your human side to come out. Offer transparence and a personal touch to build trust with your audience. If you’re working to attract younger buyers, this is extremely important. Building trust can help you not only sell cars to more customers but it builds a relationship that turns into service appointments and returns shoppers when it’s time for the next vehicle. To do this, simply offer authentic content in your videos.

Tease Your Audience With Information to Gain Followers

The Instagram Reels videos are only 15 seconds long, which means you need to grab your audience’s attention in a hurry. If you’re looking for more viewers for your tutorial videos, tease this information and provide a connection to your account for users to see the entire tutorial to learn more. This is a great way to keep your audience coming back for more. Choose topics that can have series value or become a regular showing on your social media accounts. These teasers could bring more eyes to all of your social media accounts.

Reach Your Target Audience With Videos

If you’re looking for the right way to connect to your target audience, use videos. Many consumers don’t want to read long text pitches and won’t respond to only photos, but many will engage for 15 seconds with a video. Many consumers agree that mobile marketing helps them make better choices in the products they choose to buy as consumers. This means companies must engage with these shoppers and offer a valuable message. This is the ideal way to engage your target audience.

Showcase Influencers in Your Content

When you hire influencers to push your products and services to the masses, you’ve got to take advantage of the most popular social media platforms to enjoy the greatest impact. The best way to do this is through Instagram Reels and TikTok. The Reels feature gives you quick videos where you can get the influencer to offer a quick message. Hiring these professionals and putting them in the right space allows you to receive the greatest benefit from their message.

How Can You Reach a Large Audience?

Using this feature on Instagram helps you reach a larger audience. You have the tool to engage with the broadest local audience to ensure you have the influence and reach that should bring more customers to your doorstep. If you’re having a special sale, offering service discounts, or have new models that have recently arrived, these short videos are a great way to get your name out in front of these shoppers and give them the best way to connect with your team.

Great Ideas for Using Instagram Reels

Are you unsure of what types of videos to offer and how to dial things down to 15 seconds? Here are some great ways to use this Instagram feature and give your viewers what they want to see.

Go Behind the Scenes

This is part of the transparency piece of your marketing and shows your shoppers that your dealership is staffed by real people willing to help. This is also a great way to introduce different team members each week and put faces to names for your customers.

Fun Musical Videos

You don’t even have to say anything, simply get your team together and have a dance party with some music playing. This is also a great way to create snippet videos with various customers happy with their purchases.

Use the Filters for More Fun

Add some of the filters to your Instagram Reels content and see how fun things can be. Even if you’re covering a mostly boring topic, some of these filters can make things fun and engage your audience.

Share Your Values

When your dealership has a set of values you live by every day, sharing this in your short videos can make a difference. All of your videos don’t need to be fun or silly, but you’ll still want some music or engaging content to go with the values reel.

Ask for Participation

Are you hosting a Q&A for your audience? Introduce this event in your Instagram Reels content and invite your viewers to participate in this event. This will build more of the engagement you’re after.

How will your dealership team put Instagram Reels to work? This new tool can be a fantastic way for you to reach your audience in a new way.