A strong social media presence is vital to any business these days and your dealership should be active on as many platforms as possible, including LinkedIn-the social network geared towards professionals.
There are many ways you can utilize LinkedIn to boost your business and gain the leads you need to prosper in your industry. Here are a few quick tips to get you started.
Write A Good Profile Summary
The first step is to ensure that your dealership’s LinkedIn summary is up to scratch. When prospective customers read your summary does it instill confidence in them that you can meet their particular needs, answer their questions, and solve their problems? You can use a conversational tone instead of sounding like a list or a resume, to make it a little more readable and personable.
Your profile summary should include a brief and simple introduction, followed by a description of your industry experience, services you offer, and any specialties. It may be a good idea to add a call to action at the end, an invitation to connect for more details, including all the contact information of your dealership.
Content
As for content, you need to focus on your expertise and what you can offer, as well as how you can answer questions and tackle any challenges faced by customers. Content can consist of text, photos, videos, or a multimedia post.
Trending Topics
You can boost the number of likes and followers by consistently publishing content that explores trending topics. These are issues on which everyone will have a strong opinion, it will be something current and much discussed, and therefore will be more likely to earn likes and garner more comments and shares.
Create a Promo Video
A promotional video can also be effective. A short video –around 30 seconds -should showcase your dealership, focus on your strengths and how you differ from the competition, and what value you offer customers. It’s always a good idea if possible to add a testimonial –people love these, especially if it shows how an issue or problem was resolved.
Acknowledge the Success of Others!
If you’re a regular on LinkedIn you’re probably quite familiar with the notices concerning the career milestones or special occasions enjoyed by your connections. It’s a great way to acknowledge others and reach out to your connections. And if you can, avoid the default congratulations and instead take the time to write a personalized message.
So give some of these ideas a try and increase your chances of creating better leads and converting them into customers and sales.
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